The Finnish fabric and interior manufacturer Vallila Interior launches an exciting new web shop offering a whole new idea of fabric designing. Target groups are brave and young up-coming designers world wide.
Visually was designed by the Finnish design agency Kokoro & Moi. offers everyone the opportunity to design their own fabrics and also the possibility to get it in the web shop for sale. When a design rises to the web shop due to the votes given by the site users, the designer is rewarded with cost-free fabric of her/his own design.
Also the founder of the famous Finnish fashion brand IVANAhelsinki, Paola Suhonen, designed her own RainbowBird fabric to Vallila Interior has worked with Suhonen before and was also able to travel to Paris Fashion Week with, where Paola Suhonen enchanted the audience as the first Finnish fashion designer invited to the main shows. Addition to the new designs the site reports the hot topics in fabric and design world.