Based in London, oki-ni is an international company that aims to satisfy the consumers demand for rare product. In 2001 the concept of a collaboration was a completely fresh approach to fashion product, in addition all products were exclusive to oki-ni.com, combining these two unique selling points oki-ni has organically grown on a global basis. This natural evolution of the brand sees oki-ni from August 2007 concentrating purely on menswear lifestyle product.

This unique offering surpasses any other retail or e-commerce menswear store in the current market. oki-ni has the potential to reach out to a mass and global audience with the incentive of globally renowned brands combined with the accessibility of on-line retail.

Their range of mens lifestyle products are hand picked from globally recognised brands juxtaposed with smaller niche brands that oki-ni foresees as important within their fields.