Since 2001 the guys at Lazyoaf have created a graphic, print-focused label for girls and boys alike. They are making waves in the street fashion scene and have accumulated a huge, loyal fan base. From small beginnings in East London, Lazy Oaf are now available in over 150 stock lists worldwide. All of their products have a distinct Lazy Oaf flavour which always involves fun, bold graphics on a pop palette of colours with an element of wit thrown in. The label and Gemma’s illustrations have featured in many a magazine and exhibition.

All Lazy Oaf products are produced in limited editions that quite often create a collectable frenzy. They regularly produce events and exhibitions to introduce our new collections and products to our customers and super fans, previous events including Pimp My Pump and Lazy Oaf’s Twist of Fete.