111vox is a clothing online store based in Stockholm, Sweden. They have in stock out of common brands, it is worth a visit. We have asked some questions to Peter Hedström, Concept Manager at 111vox.

Since when 111vox is online and how all the things started?
111VOX.com was launched September 2005, with the ambition to create a web shop offering unique and upcoming fashion. In short; we want to be able to offer our customers what they’ve always been looking for, but just can’t seem to find in their local shop. Therefore, our selection consists of a mix of fashion, lifestyle and design objects.

Which customer do you would to attract? which are your favourite brands?
We’d like to attract people in all ages, interested in these areas, but since we’re based on-line and our selection has more male clothes than female, I would say our actual target group is primarily men in the age 15-35. For the moment, we’ve deliberately chosen to work a little less with female clothing (for the simple reason that it’s much harder than male clothes) but hopefully, we’ll be able to offer more female clothes in the future. When it comes to favourite brands, we’re proud to show a wide selection of Ijin Material and upcoming jeans brand Denim Demon, along with other great Swedish brands like Tretorn, Gram, Vasuma, Uniforms For The Dedicated, Fhonetics, Papagaio and Whyszeck.

Tell us some fresh news about 111vox… new releases or promotions?
New additions to the selection this season are Misericordia, Coal, Vestal, Fruit of the Loom, Julian Red and Shoe the Bear. A few weeks ago, we also opened a small but very exclusive store in Stockholm which is opened a few hours every week.

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