Volta Footwear – A brand new brand

While the sneaker-world loses its appeal, even towards a younger crowd, the market feels a lack of new “classics” to make the difference on style (and sales). The comeback of […]

While the sneaker-world loses its appeal, even towards a younger crowd, the market feels a lack of new “classics” to make the difference on style (and sales). The comeback of 90s casual is out there already, through a significant increase of classic-revivals’ offer i.e. boat-shoes and standard low-cut boots. The so called “history-brands” are positively involved in this commercial stage, while younger brands insert in their collections a number of models to recall those evergreen lines. Though, some link between “new” and “classic”, “innovative” and “standard” is still missing. There can be a need of shoes made to offer highly appealing style as well as significant sales forecasts. A product with original and easy-recognizable features. A new footwear must-have, a instant classic. VOLTA footwear was born a classic. A mono-product unisex style,VOLTA footwear combines the casual standards to a sneaker feel; a product brand with no strong local styles, ready to be marketed to a wide international audience. The use of nylon on the back-side breaks the formal look, giving new flavour to a standard boot-style. The color-range gives the product different tastes. The price-point matches the brand positioning and the related targetted audience. Finally, a bright and effective communication campaign, driven by the strong brand identy, will make of VOLTA footwear the new must-have. A new, real instant classic.  VOLTA is a 100% italian brand by Twentyfourseven.

The Italian brand is available in some of the most recognized boutiques around the globe, including Best Shop Berlin, Henrik Vibskov Copenhagen, Ships Japan, Lane Crawford and many more.



Angelo Superti

Editor in chief e fondatore di Polkadot. Curioso e appassionato, da sempre spett-attore dell'eterno duello tra razionalità e creatività, tra idee e limiti di tempo. Non inizia la giornata senza un cappuccino, non la termina senza un'occhiata ai suoi feed rss.

Potrebbero Interessarti

Ispirazione Nepal per The North Face

I colori del regno degli esploratori ispirano la nuova collezione Khumbu

Reebok Sock Run.r e Run.r96

Reebok lancia oggi il primo pack Sock Run.r e Run.r96, le sneakers unisex che interpretano lo stile contemporaneo con un design a metà fra performance e lifestyle.

Hobo Jack

Graphic t-shirts dritte dritte dal Regno Unito

Ultimi Articoli

PHOTOGRAPHY

Soulmates: Sven Marquardt in mostra a Milano

Dal 15 giugno al 21 luglio 2018 il buttafuori più famoso del mondo porta in mostra la sua arte, la fotografia, al Tempio del Futuro Perduto a Milano.

DESIGN

SPÄNST è la nuova collaborazione tra IKEA e Chris Stamp

In vendita da maggio la collezione che si ispira a uno stile di vita metropolitano e dinamico

DESIGN

Pirulèt

Il caos diventa design, la fisica diventa lifestyle

Top