Dita Eyewear

Both the sun and the optical collection. of  Dita’s frames are sylish and  full of personality. The story of Dita Eyewear is really the story of life long friends, Jeff […]


Both the sun and the optical collection. of  Dita’s frames are sylish and  full of personality. The story of Dita Eyewear is really the story of life long friends, Jeff Solorio and John Juniper co-founders of Dita and the driving forces behind Dita’s celebrated designs. Jeff and John have been friends since grade school and share a common passion for photography and design. Together they were inspired to capture their passions not just on film but in eyewear as well, thus creating the first collection of Dita frames in 1996. With their natural affinity for design, they came up with a plan to introduce stylish eyewear inspired by vintage frames from the 50’s through the 80’s.


Utilizing modern materials and shapes, Dita’s designs distinguish themselves with quality, look and fit. Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style. Dita’s design studio and world headquarters are located in Los Angeles, California. Jeff and John continue to provide the creative direction for the company and oversee all aspects of design and production.


All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. Dita’s quality and attention to detail to each frame is unmatched. Simply holding a pair of Dita’s may seduce you for life.


Dita has established their retail concept stores as Dita Legends. In addition to carrying Dita’s complete eyewear collection, Dita Legends also stocks unique items from other designers. Dita Legends currently has locations in Los Angeles, Tokyo, Nagoya and Hong Kong. The Los Angeles location of Dita Legends was custom designed by LA based architecture firm TagFront and has been featured in magazines such as Interior Design. You can buy Dita frames online at ditalegends.com.

Angelo Superti

Editor in chief e fondatore di Polkadot. Curioso e appassionato, da sempre spett-attore dell'eterno duello tra razionalità e creatività, tra idee e limiti di tempo. Non inizia la giornata senza un cappuccino, non la termina senza un'occhiata ai suoi feed rss.

Potrebbero Interessarti

I piatti decorati di DAMELIA

Il mondo fantastico di DAMELIA, fra illustrazioni contemporanee e piatti recuperati dalla credenza della nonna.

Innovations for customer service at next edition of MAPIC Cannes

Technology innovation is now an integral part of the evolution of retail real estate. It is helping enhance customer service and boost the attraction of shopping venues. It will be […]

MALL OF SWITZERLAND next opening in Lucerne area

In the middle of one of the most enchanting and attractive tourist destinations of Switzerland’s mountains and lakes, the Mall of Switzerland is located in close proximity to Lucerne. From […]

Ultimi Articoli


Fred Perry Thames

La reinterpretazione degli stereotipi britannici curata da un artista inglese.


Ikea lancia FREKVENS: una linea di strumentazione per DJ

In collaborazione con Teenage Engineering


Picto Watches

Minimalismo al polso