The Swedish fashion brand VASUMA launched its private eyewear collection in late 2007 after many years as a successful optical distributor. Although the collection is inspired by cool vintage frames, […]
The Swedish fashion brand VASUMA launched its private eyewear collection in late 2007 after many years as a successful optical distributor. Although the collection is inspired by cool vintage frames, their own unique detailing gives the eyewear a modern and edgy twist. Designed with the same statement as the clothing line, “Vasuma integrate creative, surprising designs with lots of attitude to deliver collections capable of satisfying even the most fashion-craving customers”.
The collection is comprised by 78 pcs in 9 different colour choices and the all-over theme for this collection is that in Scandinavia bullies make fun of others wearing glasses by calling them “eyewear-snake”, therefore every style is named after a snake e.g. Keelback, Cottonmouth, Eggeater. “The revenge of the eyewear snake” is finally here!
Vasuma’s design studio and headquarters are located in down town Stockholm and the collection is developed together with Swedish optical expertise. Most styles are handmade of acetate so they can be heated and molded to perfectly fit any face and make it easy for opticians to insert prescription lenses in all frames. The brand constantly appears in numerous fashion and optical magazines and the eyewear is currently worn by most of the Swedish music elite. Join the revenge of the eyewear snake!
Una selezione glam rock adatta anche ad occasioni più casual
Personaggi unici che interpretano l’ultima collezione in modo divertente e dinamico
Mentre impazza la moda intorno ai loghi, DIESEL lancia una campagna audace destinata a far parlare di sé. Anzi, non una campagna, ma un vero e proprio brand: DEISEL.
In collaborazione con Teenage Engineering