w.e.r.n.

w.e.r.n stands for both simple and unpredictable design. Simple in the way that added details are unnecessary, the genuine bag is all about shape and function. Complexed in the way […]

w.e.r.n stands for both simple and unpredictable design.

Simple in the way that added details are unnecessary, the genuine bag is all about shape and function. Complexed in the way that an asymetri of lines is always intriguing. Triangles and skew angles makes it unpredictable, capturing the eye after a while. Yet, nothing is screaming for attention. Silence. Lowkey. Timeless. Genuine. Androgyne. You will find the logo only on the removable leather label, for emphasising the sens of individual ownership.

Founder and designer Anna Werner has been designing accessories since 1997, after graduating Beckmans School of Design/Stockholm. She has been working at a number of brands in Stockholm/Sweden. These are her words about w.e.r.n.  :

My toughts of w.e.r.n is mainly to create a collection that is simple but still very significant for the brand. First of all it still has to make a difference, but can be very close to the root of  the most genius shape for a certant use.
I like to decorate the part that is needed, no extraparts for decoration, ex make the straps special but not add on patch just for the fun of it. I am a bit practical!! :)

I like the idea of owning the your bag yourself, it shall camelionts on to you. The sameis it with the detatchable logo strap. You can choose if you want it or not. Personaly I do not wear logos at all!

I do a limited serie of my collections and I only release one collection a year. I like thatit´s quite slow tempo. I sell in Sweden and Denmark, but you can also buy via my webb site if you contact me.

Angelo Superti

Editor in chief e fondatore di Polkadot. Curioso e appassionato, da sempre spett-attore dell'eterno duello tra razionalità e creatività, tra idee e limiti di tempo. Non inizia la giornata senza un cappuccino, non la termina senza un'occhiata ai suoi feed rss.

Potrebbero Interessarti

adidas Originals Nite Jogger

L’ultima evoluzione del marchio del trifoglio è una scarpa fatta per la notte.

Vans Vault Originals 5×5

Vans e cinque rivenditori selezionati nel mondo reinterpretano i grandi classici del brand americano.

Vico Movement

Creato da menti indipendenti per il comfort del cittadino globale

Ultimi Articoli

DESIGN

Last minute Xmas Tips

Un paio di idee regalo selezionate per il Natale 2018

Food&Drink

Disaronno wears Trussardi

Trussardi e Disaronno lanciano una nuova limited edition per le vacanze di Natale 2018.

ADVERTISING

ABSOLUT Creative Competition

Se hai sempre sognato di vedere una tua creazione su un billboard di Piccadilly Circus o Time Square, questo è il contest giusto per te.

Top