What we knew about hummel before browsing deeply the SS10 collection was just “Denmark – soccer shirts”. The global recession has had and still has a significant impact on fashion trends worldwide and thereby also on the new footwear collection for hummel SS10. Value for money, a variety of seasonable colours and staying true to the brand is what you will see from hummel next season. On top of that the Bee theme will allow you to choose the hummel sneaker that suits you and the mood you happen to be in on any given day of the week.
Keep reading for more pics and to read about a nice contest…
hummel have just launched an online campaign where they encourage the readers to record and upload short videos of themselves and their friends about the mini competitions and little games they have with each other on a daily basis. There is no competition to little or too big. Keywords are humour, edge and character. A weekly winner will be selected to win a cool pair of Slimmer Stadil High sneakers from our Spring/Summer 2010 collection. If that’s not enough, for the grand prize, you can have your video concept shown in selected cinemas across Denmark. find more here.
A nice selection of hummel items is on sale @ 111vox.