Live Every Litre, a road movie for the digital age by Honda
Honda is currently filming a month long European road trip to celebrate the launch of a new sporty hybrid, the Honda CR-Z. The project called ‘Live Every Litre’, concepted by Grey […]
Honda is currently filming a month long European road trip to celebrate the launch of a new sporty hybrid, the Honda CR-Z. The project called ‘Live Every Litre’, concepted by Grey London, is inspired by the idea that people’s journeys are about experience not distance. The road trip is a crowd sourced film where the community writes, stars in, votes for and continually influences the story.
In just six weeks almost one thousand people from 28 countries entered themselves for a leg of the journey, and now 13 people have been selected to star in this groundbreaking social-media activated film. The ‘Live Every Litre’ film is evolving in real time right now, thanks to an innovative use of technology and a passionate community that are active participants. Get involved by:
VML London is the agency behind the digital strategy, Julian McCrea, Digital Strategist, commented, ‘We wanted to evolve the road movie for the digital age – where audience engagement and community involvement became paramount in telling the story. Technology is used to enable a richer level of storytelling – where the audience can influence the story being told, in real time.’
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