The name Phillu comes from Phillumeny (also known as Phillumenism) which is the hobby of collecting different match-related items. Phillu is a matchbox-shaped mobile storage device which makes it possible to carry and transfer up to 45 GB of your data. The idea behind the product is to use the shapes and functions of a matchbox in portable storage ways.
There are 9 removable match-shaped sticks, each has a 5 GB storage capacity, integrated to the device. For transferring data from each stick to another Phillu is only possible until you light them.