The Property Of… collection includes bags and accessories designed for men. The brand has since become known for its good quality, clean design aesthetic and thoughtful approach to functionality. Branding is purposely understated and subtle.
The first Property Of… collection was released four years ago by a small Singapore based design team, and has since built a loyal fan base around the world. At this time approximately 120 stores carry a selection from the collection and currently include Barneys in New York, Beams & Isetan and Japan, French Trotters in Paris, Feldenkirchen in Hamburg and PriveJoke in Brussels.
Property Of… has also recently opened it first European flagship store on the corner of Herenstraat and Herengracht in Amsterdam. Property Of….’s in-house design team took their inspiration from the small group of café’s the design team own and run in Singapore. Alongside the main collection the store carries a great selection of magazines and stationery and also serve up an amazing espresso using imported beans from American coffee roaster Stumptown.
Don’t miss this video where Hendrik Stroscher of Property Of shares his thoughts on the Amsterdam Store, the Property Of… brand and its collection of men’s bags & accessories. This great video by Ajanuku illustrates the consideration and detail that underlies the Property Of… collection.