We, the unique ones

Are we really unique individuals? Smash your SUV! A brand new underground bestseller comes from two German sociologists, proving that sociology can be funny and totally free of any political correctness: “Die Einmaligen” (“We, the unique ones”). No matter if it is the week-end trip to Barcelona or the famous personality that I created on my facebook- or any other social network-account.

These two guys, Oliver Errichiello and Arnd Zschiesche, analyze our whole social life and explain why we wear Northface or Jack Wolfskin and love to buy at Globetrotter stores without ever having contact to the wilderness. They tell us why kids who spend their childhood in their parents big SUV (Sports Utility Vehicle) must become arseholes in later life. Why do we need to read thousands of books to become able to educate children? Why do we need to swear everlasting loyalty to an unknown person and repeat this only a few years later with another person in another church? Why do we feel invincible when we wear a tie and walk over huge international airports? An extremely fast and loopy trip through “normal” life in the 21. century…

We are now waiting for an Italian translation! Here is a short TV-feature from arte that already translates their intentions into French. One final remark: The front page of the book is a mirror. Just in case you were hoping that only the others think of themselves as being masters of the universe – this book works as a mirror for all of us. You will feel very bad after reading but before you had many hours of laughing…