Louis XIII has launched as a worldwide premiere a new expression of its prestigeous cognac: Louis XIII – Le Jeroboam.
It is a very exclusive and magnificent crystal decanter containing 3 liters of Louis XIII Grande Champagne Cognac, handcrafted by the Manufacture de Sèvres. Only 100 decanters will be produced the first year, and each one sold for around $ 23.000 !!
The reveal was on June 15, at Le Trocadero, Paris in conjunction with an online campaign titled “Have a Taste of Legend” thanks to which Virtual Louis XIII decanters are shared all around the world and people will discover the places visited by decanters and the tasters’ reactions.