Jojo project

This is really an interesting project, and presented in a very unique way. Two friends from Brussels, Matthieu Vaxelaire and Christoph Nagel, both 24, have decided to launch their own brand – Jojo – while doing their bit towards improving our environment. Part shoe, part bandage, each pair of Jojo trainers are made in Brasil. Moreover, through a partnership with NGOs working on the ground, each pair sold means concrete support for one of the following projects: 1. Planting trees in Africa, 2. Installing water pumps in Africa. Three different ranges of colours, “Basic”, “Plain” and “Pop”, so that both men and women, trendy or more classic, young or not so young, can find the shoe that fits. And if you think that 1 pair of Jojos = 1 tree planted in Niger or = 1 year of drinkable water for one person in Sierra Leone, you will need a pair for sure ;)

This is really an interesting project, and presented in a very unique way. Two friends from Brussels, Matthieu Vaxelaire and Christoph Nagel, both 24, have decided to launch their own brand – Jojo – while doing their bit towards improving our environment. Part shoe, part bandage, each pair of Jojo trainers are made in Brasil. Moreover, through a partnership with NGOs working on the ground, each pair sold means concrete support for one of the following projects: 1. Planting trees in Africa, 2. Installing water pumps in Africa. Three different ranges of colours, “Basic”, “Plain” and “Pop”, so that both men and women, trendy or more classic, young or not so young, can find the shoe that fits. And if you think that 1 pair of Jojos = 1 tree planted in Niger or = 1 year of drinkable water for one person in Sierra Leone, you will need a pair for sure ;)

Take a look at the video, it’s a really funny idea about shipping goods! and totally eco-compatible!

One thought on “Jojo project”

Comments are closed.

Potrebbero Interessarti

Fili Pari: il marmo da indossare

Trasformare un materiale freddo, pesante e statico come il marmo in eleganti impermeabili eco-friendly dai dettagli irresistibili? Oggi si può. Grazie a Fili Pari, brand nato dalla collaborazione tra Francesca […]

The Urban Botanist

The Urban botanist ha pronta la soluzione a chi cerca di ravvivare la propria casa con delle piante, pur non avendo un pollice verde. I loro bellissimi terrari sono già […]

Daniel Buren illumina Firenze

Daniel Buren, uno dei più importanti artisti francesi contemporanei, presenterà domenica 7 dicembre 2014 alle ore 19.00 presso il Mercato Centrale di Firenze, “Tappeto Volante” una delle sue installazioni site-specific […]

Ultimi Articoli

FASHION

Calzature AGL, un’ode alla femminilità

Le calzature pensate dalle 3 donne al vertice dell’azienda di famiglia, per le donne

DESIGN

Le proposte per Natale di Armando Poggi

La selezione dello storico negozio di Firenze

DESIGN

I giocattoli in legno di Min Min Copenhagen

Il design minimalista dei blocchi esalta la creatività dei più piccoli

Top