The founding idea of is to be the window where the international audience can peek into the Scandinavian design scene and where young rising design stars can use the exact same scene to present their designs to an interesting audience.

The established and the rising upcoming designers from Denmark, Finland, Sweden and Norway represent global design trends taking their of set in the heritage from the grand old Scandinavian designers such as Arne Jacobsen, Poul Kjaerholm, Alvor Aalto and Kaj Franck among others. currently bring tableware, blankets, pillows, hooks, accessories and scarfs. They are in the process of expanding into lights and plan to expand into furniture in the near future.

Helle Foldøy Frederiksen is a Scandinavian being half Danish, half Norwegian living 30 minutes from Sweden in a cozy village by the sea north of Copenhagen. Several of her childhood years were spent in South Africa and South America among these strong cultures and strong tradition for handy crafted products. She feels a strong respect for their traditions and ancient history but also believes her immense interest and love for the Nordic minimalistic design traditions has been shaped and sharpened due to her early encounter with other proud and respected cultures and traditions.