Founded by childhood friends, Parisian label Brooklyn We Go Hard joins the best of both their worlds – fashion and photography – to create a moving gallery of images. Artists from around the world are enlisted as part of the BWGH collective. BWGH t-shirts are therefore a way of self-expression for these artists and photographers, while for the wearer, the images evoke feelings and emotions of nostalgia related to such places as Brooklyn, Brownsville, Williamsburg or Soho, even if you’ve never been there.
Each season BWGH add more names to their collective, combining the production of impeccably designed high quality clothing with exhibitions for the artists in concept stores and galleries. Check also their collaborations with Colette, Kitsune and Opening Ceremony on their official site.