Honda’s Hipster Hatchback
Honda have just released a hilarious digital campaign called “Jazz Packing” for their compact Jazz (equivalent of the Honda Fit for US readers). The campaign features an extremely well executed and very tongue-in-cheek nod to hipsters, bodybuilders, ninjas and rappers.
I can’t say it makes me want to rush out and buy a Honda Jazz. But it does help me believe that Honda (and their Australian agency DTDigtal) ‘get it’.
Obviously blogging about the ad is exactly what the brand/agency hoped for. But hats-off to them, for an entertaining campaign and well-deserved attention.
Tim Burton loses his head
The Australian Centre for the Moving Image explores the creative genius of Tim Burton in an eponymous exhibition. From Edward Scissorhands to Alice in Wonderland, through Sleepy Hollow, the entire filmography of American film is reviewed.
To promote the exhibition event, the agency DDB Melbourne has been wandering the Headless Horseman on a carriage. An interesting idea takes the universe and who promoted the exhibition provides a use-value as the free carriage connects the center of Melbourne instead of the exhibition. | Via
Billboard Magazine – What they’re made of
Billboard Magazine had this installation in rock bars in Sao Paulo, in which people could show the world what they’re made of.
Production: formentera.com.br | marcosk.com | Via
Bart Simpson writes every Blackboard-Line on Real Life-Blackboard
Every 6 months, Work Club, a London based ad agency, invites an up and coming artist to decorate its 22m long blackboard wall. This time Bart Simpson was invited to come over on his skateboard and take over the office with every single line he’s ever written on the Springfield Elementary School blackboard. In order!
The man behind the mask is in fact illustrator Matt Williams. It took him two days, 20 white markers, 288 lines and 7697 characters to complete his lines. Via
Spring walks, at lakes, skipping stones – Tommy Hilfiger
When I was a child I loved skipping stones!
Direction and Art direction by Mario de Toledo-Sader
Animation by Jeffrey Welk | via
How to make it funny by FedEx
Sometimes in italy people think creative advertising could be possible only with cool brands and products. In order to promote their fast delivery services, this is the new print campaign by FedEx. An easy but nice idea following the concept of neighbors: it’s fast as to do it from neighbor to neighbor. It shows how it’s possible to make creative ads with every brand.
Agency: DDB Brasil | Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Copywriter: Aricio Fortes | Art Director: Max Geraldo
Where’s Waldo
The International Organization for Migration - IOM – decides to put a spotlight on the abduction of humans which would amount to the number of 4 million per year. The creative idea of this facility is basically the disappearance but intelligently. With scaffolding, the appearance of some wall of South Africa is shown to simulate the disappearance of pedestrians. A landmark transaction for the observers, certainly a bit less for pedestrians, but they are still subject to the message to the tunnel exit. Via
Grey is out, gloom is gone!
“Grey is out, gloom is gone!” , this is the leitmotiv of the interesting initiative called Let’s colour project powered by a group of volunteers and Dulux, an international paint and dyes brand. It’s just a guerrilla colour attack, the idea: brightening up poor and outlying districts colouring their buildings! The firs attack was in Rio de Janeiro last month, then Paris, London and the last city is Jodhpur. And the next? Rajasthan, Istanbul e Shanghai. They are creating an really worldwide movement that work with local communties in order to make not just buildings but also school and streets better. You can follow the next attack directly on the website letscolourproject.com/ and social networks.
DS3 Street mapper
Nick Jensen, artista e skater londinese è il primo protagonista della “webserie” CITROËN DS3 STREET MAPPER: una vera e propria guida alla “street culture” europea. X. De Nauw (produttore, fotografo e specialista della “street culture”) presenterà delle video-interviste ad alcuni “osservatori della urban culture” locale che, a bordo della Citroën DS3 ci porteranno nei luoghi chiave di questa “subcultura” permettendoci di entrare quindi in contatto con artisti, designer, musicisti e trend setter internazionali.
The Secret Behind Nike Air
Caution: May Cause Excessive Performance.
Staring David Koechner, and featuring Troy Polamalu, Carl Lewis, Brandon Roy, Sanya Richards, Paula Radcliffe, Maria Sharapova and Paul Rodriguez, this video is the latest viral marketing campaign from Nike. Genius!
adidas Originals – Celebrate originality on the streets
Forse non te ne sei mai accorto, ma magari anche il tuo quartiere accoglie artisti e atleti provenienti da tutto il mondo; e magari fanno baldoria anche loro per le strade come Noel Gallagher e Snoop Dogg, David Beckham, Jeremy Scott e Agyness Deyn e molti altri ancora. Lo spot adidas Originals (on air dal 18 marzo fino ad aprile), è stato diretto da Nima Nourizadeh, regista di fama internazionale, e ha come colonna sonora il pezzo “Why can’t there be love” di Dee Edwards remixato da Pilooski.
Ronald St Patrick
To celebrate St Patrick and put forward its Shamrock Shake, McDonald’s enjoys a tradition of 50 years. Every year, the Chicago River and the Calumet River are adorned with a green Irish, incidentally us a very strange but is explained by an anecdote. To verify that there have leaks, the plumbers of the city of Chicago inject painting biodegradable in both rivers, they quickly realized that this was the same color green as the famous Irish green. March 17 is therefore quite naturally become the day of audit.
The agency Leo Burnett therefore take this event to scripted a Shamrock Shake giant, the objective here is to demonstrate the proximity of the brand and its adaptation to local customs but also to generate free media space. Via
