Politica & design?
Solitamente su Polkadot non affrontiamo mai argomenti di natura politica, anche se gli accadimenti degli ultimi mesi nel nostro paese e l’annullamento quasi totale di una sana informazione ci amareggiano molto. Non vogliamo nascondere le nostre idee politiche ma neanche metterle al centro delle nostre scelte di contenuti, salvo eccezioni interessanti. E la campagna elettorale di Nichi Vendola è di fatto una novità, al di là del contenuto ideologico, in termini di grafica & design e di comunicazione politica più in generale. Da sempre abituati al vecchio e retorico manifesto elettorale, quello con il busto del candidato sulla destra e il solito messaggio di speranza a sinistra (con relativi simboli di partito inseriti in cornice), il movimento di Nichi Vendola abbandona coraggiosamente questo format per adottare un modello unico in Italia, con codici completamente diversi da quelli della propaganda in termini di visual e di messaggio. Colori pastello e riferimenti iconici semplici e diretti per enfatizzare di volta in volta un concetto in modo chiaro e divertente (dove divertente sta per volutamente ironico al fine di evidenziare una problematica). Payoff finale “La poesia è nei fatti“. Una visione nuova all’interno di un sistema di comunicazione obsoleto e stanco che noi ci sentiamo di sostenere e apprezzare. Il progetto è a cura dello studio pugliese di design della comunicazione FF3300.
Nike – Human Chain
Another piece of magic from our friends at W+K Portland and directed by Smuggler’s Brian Beletic with visual effects by MassMarket.
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte & Jeff Williams
Happy Valentine’s Day
Puma Football is running a football-related advertising campaign connecting soccer with romance with “The Hardchorus”. Football players and fans sing love songs like they’d sing them in the stands. “They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day?” For the English speaking world there’s a version of Savage Garden’s Truly Madly Deeply. For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit Ti Amo.
Dedicate and send this song at www.pumahardchorus.com.
Aides: Graffiti
Another in a proud tradition of naughty anti-AIDS spot from TBWA Paris. | Via
Metservice: Rainy days
In conjunction with metservice.com relaunching it’s site, a billboard campaign was created by Y&R Wellington to show and excite people that with metservice.com as their planning tool any type of day can be wonderful. For ‘rain’, simulated (and actual) rain water spun specially-designed rainbow-wheels.
adidas Originals – Star Wars Collection
Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts youve followed for a lifetime. Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force youre on, believe the hype, this year is going to be massive.
Mini Amsterdam: Christmas Boxes
Great marketing campaign from Mini in the streets of Amsterdam. Someone received a big present for this Christmas… Watch the video after the jump
Mobile Mobile
Mobile Mobile is a Christmas installation at the Lost Boys international office in London. They used 50 old company cellphones to make this huge mobile. Each phone is controlled by a computer and has its own tone. When no one interacts with the sculpture, it plays “Carol of the Bells”. But you can also play with it. You can control it through this website or you can send a tweet with #lbitree and it will react to it. If you’re in London, you can just pop by at their office.
Skype Phone Box Experiment
Skype launches a 10-day live-phoning experiment featuring a man camped outside a phone booth in Spain.
Twenty-seven-year-old Mexican sports enthusiast Rob Cavazos was selected by Skype to become the “Wilderness Man”. As he is fluent in English, German and Spanish, the public can call him directly or via Skype from a website, www.phoneboxexperiment.com .
Kiss my Glass! Glassing Sunglasses
Color frames and Aviator-like shapes are here to stay.
Glassing Sunglasses has taken a new approach to this color and shape combination, adding a twist of humor to it, at least for its latest ad campaign, shot by italian photographer Paolo Franco for Y&R Italy.
If you want to have more information about Glassing and/or have a look back on how websites looked in 1993, visit their website.
The Fun Theory Episode III
We are fun of the fun theory, and we showed you few times ago two videos about the Volkswagen initiatives of making funny the waste recycle. It’s on line now a new one focused on the glass and how people could improve the recycle just having fun. Usually people collect plastic bottles and cans but not glass because they have money in return. Fun could be an alternative reward fot their good actions.
Great!
ZAMAN gazette
Publicity campaing for Zaman gazette
