Swedishness

Swedishness is run by Nina and Mathias Strömberg. Nina started and ran legendary fashion shop NEU in Stockholm, mixing the best of Swedish high fashion with european avant-garde. Mathias is an art director with several large fashion, interior and food magazines on the cv. Their online shop is filled with Swedish design + quality souvenirs.
We have mixed a handful of Swedish brands with small handicraft shops and new talent, and have built our shop to live up to the high standards these producers demand Swedishness will hopefully evoke the same feelings you get when you enter a quality physical shop. You want to look around and get filled with ideas, and discover things you never knew you wanted. Our blog is all about Swedish design and creates added bookmarking value. We want our customers to return not only with a shopping mission, but also to read and get inspired.

Urbanears, Scandinavian headphones

Zound Industries together with industrial designers Norra Norr are the design and development team behind the Scandinavian headphone brand Urbanears. They make headphones that fit your everyday life, responding to a growing demand for design in lifestyle apparel by creating headphones to fit the modern and self-expressive customer’s everyday life and desires. With a legacy in functionality, Urbanears supply the perfect listening device for anyone with a pocket full of music and a wish to make the most of it.
The launch collection of Urbanears headphones display individuality and expression to match preferences in size, style, design, function and relation to music. Plattan, Tanto and Medis – named after some of Stockholm’s most vibrant locations – are designed to optimize sound reproduction and to captivate self-aware customers with a desire for exclusive designs made for everyday wearing. A nice selection is available @ SuperFlyDeluxe.
Serie Stoccolma by Note Design Studio

Note Design Studio has designed a unique Stockholm line for the stylish Italian bicycle manufacture Abici, where the colors from four different iconic buildings in Stockholm have inspired the colors of the bicycles. There is a yellow, a red-orange, a white and a blue, — can you guess the buildings that inspired them?
Morten Holtum

A bunch of white houses in the pictures by Morten Holtum, a talented danish photographer.
Fashion Island

If you’re into Swedish fashion you don’t want to miss fashionisland.se ! With more then 20 Swedish brands this is a must for everybody that likes Nordic style. The founder Oscar Arrsjö has a history as editor in chief of Swedish leading fashion magazine and is a wellknown stylist. Moreover his fashion advices will save you in the jungle of trends!
He wanted to support local brands, mix them up with welknown ones and offer a one-stop-shop of great fashion at reasonable prices with world wide shipping. fashionisland.se has the largest selection for men of such brands as Cheap Monday and Dr Denim on the web! Other brands worth a peek are Ljung, Army of me, Jim Rickey and Fhonetics. And for those who prefers the wellknown style this new and fast growing shop carries Converse, Ben Sherman and Calvin Klein.
Shoe the bear

The latest Shoe the Bear collection, the Spring Summer 2010, is inspired by the dusty landscapes of Mexico, where sand roads, old cars and worn out denim are translated into urban shoe design with irony and charisma.At each new collection Shoe The Bear finds a new collaboration partner with whom they develop a line of unique art sneakers. For the SS10 collection the collaboration is with the Iranian artist Saeed Fadavi. Fadavi fled from Iran to Denmark at the age of 24, and has since then used his painting as a form of escapism from the old Iranian regime. The collaboration styles are all influenced by hand painted women and shows Fadavi’s skills and the design by Shoe The Bear perfectly.
Sort of Coal

From the 13th Century, the Japanese have been producing high quality White Charcoal, known for its ability of purifying water and air. Sort of Coal introduces this holistic knowledge to the west via contemporary hand-made products, emphasizing both the function and theaestetic of White Charcoal.
We often benefit from the purifying effects of charcoalwithout even realizing it – filters in water systems,protection in masks, and in medicines are a fewexamples. These are modern methods that take advantage of respected ancient concepts and techniques. Sort of Coal has developed a range of home products produced by hand that are derived from eco-friendly activated charcoal. These pure products can protectand enrich us for a moment and for a lifetime.

The purifying ability of White Charcoal is a natural phenomenon known and used in Japan for several centuries.The concept of White Charcoal products is both holistic and scientific. Sort of Coal is proud to introduce White Charcoal in a range of products ( with a very nice and elegant packaging) designed for purifying water, air and the body - enriching the daily life. Sort of Coal’s White Charcoal is Biochar, recyclable and CO2 friendly.
AIAIAI Pipe earphone in two new colors

The guys @ Aiaiai introduce a new approach to the upcoming releases of their Pipe earphones. They are gonna create 2-3 new colours of pipes every third month. The colours are inspired by things/objects or the like that have had some kind of inpact on AIAIAI crew throughout the years. The first one is inspired by the legendary Nike Air Trainer 1 tennis shoe that we’ve all – including John McEnroe – played in back in the days. It came out in 1987 as a cross trainer shoe project, but soon became a hit as a tennis shoe and it was even used in the NBA at one point. The idea and colourway has been re-launched several times, but nothing really matches the good old original one.

The second vesion of the new pipes is inspired by the one an only beer – Gold Tuborg! Also known as “the golden lady” the beer hit the danish market in 1895 and was actually meant for export markets. Instead it quickly became only a national product for the Danes – and they/we loved it.
At the old A-house, where we/AIAIAI used to have our club, we served the gold beer instead of regular pilsner and we even served it in a can (as the one you see on the picture). People loved it and soon Tuborg realized that this beer had been down-prioritized way too much through out the years. The second year of our clubs existence, we had Tuborg convinced to make us customized Gold Tuborg vending machines, which became a great success. Today these vending machines are spread all over town as an alternative to line up in the bar.
Vanmoof n°5

We already wrote about Vanmoof, the Dutch bike with its unique design. Now they are out with a new model which responds to a special need: in the city a strong chain lock is a must. But chaining it up is time consuming and storing it during the ride is even a bigger hassle. VANMOOF N°5 is the answer. The high quality chain lock is integrated in the frame. You simply pull it out, wrap it around a pole and turn the key in your frame. Your bike is stored safe and sound. When you are ready to ride again you simply place it back in your frame. Easy, safe and city-proof!
VANMOOF N°5 has a striking aluminum rust-free frame with a highly advanced solar powered LED light system built inside its tubes. The lights have two settings: steady mode and flashing mode. The indestructible bulbs are also used for airport landing strips, they are strong. No more loose hanging cables! No more rusty dynamo’s dangling in your spokes! No more lights stolen off your bike! The secret is in what´s NOT there.
Cocoon

Cocoon: combined decoration, storage and cultivation for the kitchen window.
You can grow spices and store fruits in the organic shape and you will get both life and colour in the kitchen.
hummel footwear SS10

What we knew about hummel before browsing deeply the SS10 collection was just “Denmark – soccer shirts”. The global recession has had and still has a significant impact on fashion trends worldwide and thereby also on the new footwear collection for hummel SS10. Value for money, a variety of seasonable colours and staying true to the brand is what you will see from hummel next season. On top of that the Bee theme will allow you to choose the hummel sneaker that suits you and the mood you happen to be in on any given day of the week.

Keep reading for more pics and to read about a nice contest…
Cubelight

“Making the switch from the energywasting lightbulb to new energysaving lightsources has been a tough journey. As designers many of us has started drawing lamps hiding the the new lightsources that in generel are seen as ugly compared to the old lightbulb. In the Cubelight we wanted to do the opposite, show the lightsource, embrace it and give it a positive context. The solid wood reflector gives it that surrounding. The warm tone of the reflected light from the wood gives one of the missing pieces of the puzzle when using low-energy lightsources”.
Materials: Powder coated metal legs and solid ash wood. A project by Fagerström & Abrahamsson.








