Underwater jump!
The world champion freediver Guillaume Nery and his colleague Julie Gautier have realised this spectacular video of an underwater jump by using a Canon 5D Mark II! Enjoy it!
Camo FW09-10
The last Camo collection got the idea from waves ! The waves represent people’s moments of Life: up and down. The waves represent also water and this means that we are on a boat and our world is the sea and our ironic individuals sailors. The buttons are made of wood because wood is the material of boats and it floats, the sweaters are made of Shetland wool, the socks are soft and the T-shirts have an anchor on them. The anchor stands for a choice, the rudder means direction and balance while the lifebelt means friends and friendship. The trousers are turned up, otherwise you get wet! With braces of course! The stripe shirts remind us the sail and the jackets made of corduroy. The coat is made of wool cashmere and the beanies remind us of those used in the harbour. Scarves need hoodies because of the wind, while the sight is towards the horizon. Sometimes you can feel like being shipwrecked during a storm, sometimes you can feel like a conqueror going through the sea and the oceans.
Other times you can feel like floating, in this case: don’t stop swimming !
w.e.r.n.
w.e.r.n stands for both simple and unpredictable design.
Simple in the way that added details are unnecessary, the genuine bag is all about shape and function. Complexed in the way that an asymetri of lines is always intriguing. Triangles and skew angles makes it unpredictable, capturing the eye after a while. Yet, nothing is screaming for attention. Silence. Lowkey. Timeless. Genuine. Androgyne. You will find the logo only on the removable leather label, for emphasising the sens of individual ownership.
Vasuma Eyewear
The Swedish fashion brand VASUMA launched its private eyewear collection in late 2007 after many years as a successful optical distributor. Although the collection is inspired by cool vintage frames, their own unique detailing gives the eyewear a modern and edgy twist. Designed with the same statement as the clothing line, “Vasuma integrate creative, surprising designs with lots of attitude to deliver collections capable of satisfying even the most fashion-craving customers”.
The collection is comprised by 78 pcs in 9 different colour choices and the all-over theme for this collection is that in Scandinavia bullies make fun of others wearing glasses by calling them “eyewear-snake”, therefore every style is named after a snake e.g. Keelback, Cottonmouth, Eggeater. “The revenge of the eyewear snake” is finally here!
Vasuma’s design studio and headquarters are located in down town Stockholm and the collection is developed together with Swedish optical expertise. Most styles are handmade of acetate so they can be heated and molded to perfectly fit any face and make it easy for opticians to insert prescription lenses in all frames. The brand constantly appears in numerous fashion and optical magazines and the eyewear is currently worn by most of the Swedish music elite. Join the revenge of the eyewear snake!
Gram SS09 + interview
We@Polkadot are great fans of this swedish brand, so we are more than proud to present on our new-look magazine the 7th collection from gram : an ecclectic mix of soft suede, polished patent and printed patterns. Clear contrast as well as tone-in-tone colouration breathe life into a subtle and wearable, yet strikingly dynamic line-up. This is simplicity at it’s most complicated. SS09 puts the remains of the day to rest and delivers upon the promises of the past autumn season. A fresh colour spectrum of high quality leathers and fabrics paired with impeccable finish produces a collection worthy to bear the label. The collection will be sold exclusively through selected independants in Europe, USA & Asia-Pacific and on gram-store.
We have had the chance to ask some questions ( it’s our 2nd “facebook-interview”) to Alexis Holm and Anna Stenvi, the guys behind gram, so keep reading to know more this eclectic brand.
Moscot eyewear
MOSCOT has been a New York City institution for over 90 years. Patriarch Hyman Moscot began selling eyeglasses from a pushcart on Manhattan’s famed Lower East Side in the early 1900s and the rest, as they say, is history.
Today, fourth generation Moscot siblings, Kenny and Dr. Harvey Moscot, run the company. Each MOSCOT location offers a selection of more than 1,000 frames from a wide variety of well-known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company’s very own branded line of vintage-inspired glasses and sunglasses, the wildly successful, MOSCOT Originals. MOSCOT’s newest line, MOSCOT Spirit, remains true to the company’s classic downtown identity by mixing elements of the Originals with modern new styling.
Sandqvist
The Swedish bag brand Sandqvist was founded 2004 by Anton Sandqvist, and designed at that time laptop bags in industrial materials. Today Sandqvist is a Scandinavian fashion brand focusing on bags for men. Sandqvist is growing with a stable pace and has now 40 retailers in Sweden and 15 in the rest of Europe.
Gram design
Gram was founded in Stockholm, April 2005 by Alexis Holm and Anna Stenvi. The company’s primary goal is to design and produce a range of unique shoes and apparel, that reflect the present, yet rely on the past. Materials are always at the core of every collection together with a strong Scandinavian design aesthetic, creating a uniquely wearable product. All items are created with minute attention to details and hands-on presence in all stages of development.
On the 1st of october gram opens their long anticipated webshop. Essentially a portal for exclusives, collabs, one-off’s, beta products and anything else too expensive or elaborate for any retailer to buy, as well as gram’s more regular range. gramstore.com is an international conceptual retail space allowing everybody not previously reached by their worldwide network to enjoy gram products.
Purebuttons
Purebuttons specializes in custom buttons but, also manufactures custom promotional products. Their products are the standard for all your promotional needs. They continuously re-invest in theirselves to offer the best service, as well as the highest quality custom buttons & Promotional Products.
