Akira Minagawa has created clothes and textiles since 1995 that embodies aesthetic combination of simplicity and beauty. Deeply influenced by the Scandinavian design, Minagawa’s brand Minä Perhonen – literally in Finnish: “I Butterfly” – merges the finish and dye quality of Japanese textiles with minimalist elegance of North European tradition.
In the world of Minä Perhonen, the naive and eternally fresh design is the core of his branding from his patterns, to the cut of his clothes, his fashion shows, shop displays, marketing material and so on. A successful branding philosophy which has led to several collaborations also with interior and product design names such as Kvadrat, Fritz Hansen and Senz.
