nike_bi
Experiment / NEW YORK

Nike Basketball Boulevard Ice

A very cool idea (cool, as in both fresh and refreshing) from Nike: a pop-up ice cream parlour based in Harlem, New York. Ice creams sell for only $1, a treat that anybody could afford. For the deeper pockets, the store sells also items from their basketball line. Via HUH.

GOURMET

GOD SAVE THE CREAM!

The revolution has begun. The icecreamists mission is to liberate the world from ordinary ice cream, one lick at a time. Isn’t just an ice cream brand – it’s a thrilling fusion of couture and cream. Wanna go to UK and try it? I do! ‘Vanilla ice ice baby’, ‘chocland yard’, ‘espresso yourself’, ‘carameltdown’…