The new visual identity for Kibsgaard-Petersen, an architecture studio based in Aalesund, Norway, plays with the substance of a red rectangle. The Oslo-based design studio Heydays has decided for this project to use the glyph in the company’s name as a graphic element to communicate the strong and bold archi­tec­tural lan­guage and visualize, dyeing it red, his energy. The combination of the solid red color and graphic elements ...