The Fun Theory

A Great ambient campaign to promote the initiative called “The Fun Theory” powered by Wolksvagen. How people can change their behaviours? Just having fun, obviously. Amazing!

Agency: DDB Stockholm
Copywriter: Martin Lundgren
Art director: Simon Higby
Planner: Jerker Fagerström
Production company: Birth

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Posted on 10.14.09 to ADVERTISING by Mariella Tilena

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Post Tags: ambient campaign, ddb stocholm, the fun theory, volkswagen

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