Urban fashion FW2010 at Bread & Butter Berlin

The Bread & Butter Berlin (BBB), the most important international exhibition of street & urbanwear, inserted at the Berlin Fashion Week Fall / Winter 2010, between 20 and 23 January, showed the collections of brands such as Pepe Jeans, Fornarina, Boss Orange , Calvin Klein, Custo Barcelona, Adidas, Uneven, Fred Perry, Miss Sixty, Guess and Gant.

The old airport Tempelhof, the historic site chosen for the event, received this year a record of visitors from more than one hundred countries, in what is the second edition after the return to the German capital.

The common thread of colections shown were clear lines, the soft colors and strong design options. The denim trends are moving toward the defined lines. Gone are the embossed patterns. They were replaced by the quality of fabrics, especially with regard to accessories: the customers and buyers want to see the value of money they spend. Keep reading for our exclusive pictures at the venue.

“Fashion is not just created by one person, but by groups. It may come from different types of people, from the taxi driver, passing by the photographer, to the DJ – but has to be honest, ” said Renzo Rosso, the founder of Diesel, present at the fair. The brand of worship that exalts us to the stupid presented the most prominent show of the event.

Fly London and Melissa were side by side with the Pepe Jeans and Lacoste Footwear. In the first brand was visible the influence of the Victorian era, the 60, 70 and 80. The Brazilian brand Melissa presented, at BBB, the “Melissa Loop”, a re-interpretation of the classic loafers. For this is was used a new technology that, in addition to giving flexibility to pieces, has eco-friendly and recyclable values.

This year, the stand “Bread & Butter for Charity”, with original models of the BBB, sent their profits to the institution of “Die Arche”, in Berlin, a project aimed at disadvantaged children. “