lotta

With the emergence of lotta, iida has once again achieved a mobile phone with simultaneously natural and supple stylistic sense. Iwasaki Ichiro, the designer of iida’s first product, G9, has […]

lotta

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With the emergence of lotta, iida has once again achieved a mobile phone with simultaneously natural and supple stylistic sense. Iwasaki Ichiro, the designer of iida’s first product, G9, has imparted to lotta a sense of purpose you don’t see in mobile phones anymore. A sense of balance—elegance and casualness, strength and flexibility, simplicity and graciousness—is important.

The mobile phone’s very essence lies in balance between these qualities, which creates a sense of individuality that goes straight to the heart. lotta’s sensibility is expressed in such details. It sits firmly in your hand and casts a delicate, trapezoidal silhouette. A two-tone contrast plays on its bright surface and features a matte finish and polished texture.

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Angelo Superti

Editor in chief e fondatore di Polkadot. Ingegnere, curioso e appassionato, da sempre spettatore dell'eterno duello tra razionalità e creatività, tra idee e limiti di tempo. La Puglia è la sua casa.

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