H&M: fashion against AIDS

The “Fashion against Aids collection” powered by H&M has been launched few days ago. It’s the third time that the cool brand supports the initiative: a summer collection for men and women under Divided label is available into H&M stores now. The 25% of sales will be devolved to special projects about Aids prevention focused on young people. The collection has been inspired by music festivals and rock’n’roll styles! Clothes and accessories, and it’s not enough: following the idea of festival and camping, the collection offers hearphones, tents, sleeping bags and folding chairs also!