b Magazine

London’s b Store has long been a Mecca for contemporary design. b Magazine is their latest brainchild and it embraces the wider b Store ethos: passion in design, integrity in individuality and a nod to sartorial affairs.

Launched in September 2009, the bi-annual magazine is at it’s second issue, out in May. This issue – ‘YOUNG, FRESH & NEW’ – promises intimate portraits of the backstage action at the London Fashion Week menswear shows and an interview with designer Cristophe Lemaire, who speaks about his constant examination of perfection.