Freitag Reference

Like hot meets cold, the new Freitag Reference line is the meltdown of neo and retro: on one hand inspired by horse messengers of the 1800s, on the other hand […]

Freitag Reference

homebg-quality-l2

homebg-designer-l21

homebg-quality-l2

Like hot meets cold, the new Freitag Reference line is the meltdown of neo and retro: on one hand inspired by horse messengers of the 1800s, on the other hand initiated and endorsed by contemporary journalists.Messenger comes from message; and today, the media are the horse that carries him. A new chapter in the Freitag book. The new cover story for the Freitag press. A Freitag bag like you’ve never seen.

Freitag Reference bags are still used, still made from truck tarps that have spent their first life on the road. what is new is they are not hip. They are not pop. They are not ironic, not post-modern or post-anything else. ReFeRence bags are fucking serious.

Schermata 2010-09-05 a 20.56.01

The style ReFeRence for the new line is that of military and civilian messengers of the 1800’s. The shapes, the buckles and the unicoloredlookofthetarpsareclassicto the bone. The personal ReFeRence goes to «the other messengers», reporters and journalists: independent, critical, investiga- tive and sometimes daring. The functional ReFeRence for the new line is that of the contemporary urban brainworker, female and male. compartments fit laptops, not parchment. intelligent short-cut flaps and buttons deliberately make the beautiful truck-back buckles mostly redundant. The FReiTAG ReFeRence finally lies in the tarps: the touch, the smell, the thousands of miles of history that every bag brings to its owner’s shoulder; and it lies in the Swiss quality and durability which has always made buying a second FReiTAG bag an act of free will rather than a necessity.

Schermata 2010-09-05 a 20.57.13

Schermata 2010-09-05 a 20.57.54

Schermata 2010-09-05 a 20.58.30

The new FREITAG REFERENCE line may not boast blatant individuality, but for the connaisseur, every REFERENCE bag is unique in the tarp’s texture, tone and most importantly story. These tarps were on the road all their life, before FREITAG gave them a next one. They refer to this as R.I.P. – Recycled Individual Products.

Schermata 2010-09-05 a 20.57.36

Schermata 2010-09-05 a 20.58.04

Schermata 2010-09-05 a 20.58.17

Potrebbero Interessarti

Q-ART code di Moaconcept

Un inedito progetto NFT per supportare gli artisti emergenti

TIMBERLAND x EASTPAK

Sostenibilità, resistenza, autenticità

AW LAB collabora con Le Coq Sportif

Due modelli selezionati dall’archivio del brand francese

Ultimi Articoli

DESIGN

Gli allegri accessori Done By Deer

La modernità del design scandinavo applicata al mondo dei più piccoli

DESIGN

Bloomingville MINI

Colori pastello e materiali di tendenza che portano il tocco unico del brand danese anche nella cameretta.

DESIGN

Un altro progetto residenziale dello studio Mapitree

Materiali pregiati e rifiniture di qualità

Top