ROOTS – The history of Onitsuka Tiger

In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.

In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.

One thought on “ROOTS – The history of Onitsuka Tiger”

Comments are closed.

Potrebbero Interessarti

Les Deux Pre-Spring ‘24 – Memory Lane Revisited

Un Viaggio nella Memoria tra Tradizione e Modernità

Kleman, un’eredità di oltre 75 anni

Kleman fa della scarpa professionale un vero e proprio patrimonio dell’uomo che lavora. Un patrimonio ispirato al design vintage e all’autenticità.

Ultimi Articoli

DESIGN

Mon Lit Cabane: Il Magico Mondo dei Letti per Bambini

Creazioni Artigianali per un Mondo di Sogni e Avventure

KIDS

Done by Deer: Esplorando l’Innovazione dei Giochi Multisensoriali per Bambini

Un mondo di divertimento e sviluppo sensoriale tutto a colori

Top