ROOTS – The history of Onitsuka Tiger
In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.
In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.
One thought on “ROOTS – The history of Onitsuka Tiger”
Comments are closed.
Potrebbero Interessarti
Jeune Premier: Stile e Funzionalità nella Nuova Collezione “Dress Up”
Design ergonomico, materiali sostenibili e dettagli alla moda per accompagnare ogni avventura scolastica.
Talou: maglieria per bambini che unisce creatività e sostenibilità
Una moda circolare e con zero sprechi.
Wander & Wonder: Esplorare il Mondo con Stile e Creatività
La collezione SS24 celebra la libertà e l’avventura dei bambini, con materiali di alta qualità e design ispirati ai ricordi d’infanzia.
Ultimi Articoli
“Play First!”: La Nuova Kids Bottle Collection di 24Bottles
Design sostenibile per piccoli avventurieri, con adorabili compagni animali che celebrano le stagioni.
5 giochi e attività da fare con i propri figli
Scopri come trascorrere momenti di qualità con i tuoi figli senza TV o dispositivi elettronici!
Jeune Premier: Stile e Funzionalità nella Nuova Collezione “Dress Up”
Design ergonomico, materiali sostenibili e dettagli alla moda per accompagnare ogni avventura scolastica.
[…] the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.Source: http://www.polkadot.it/2011/11/22/roots-the-history-of-onitsuka-tigerbicchieri arredamento interni Condividi: Leave a Reply Cancel replyYour email address will not be […]