ROOTS – The history of Onitsuka Tiger
In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.
In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.
One thought on “ROOTS – The history of Onitsuka Tiger”
Comments are closed.
Potrebbero Interessarti
Rivoluzione delle sneakers: padroneggia l’eleganza dello streetwear con New Balance
Sapevate che l’azienda esiste dal 1906?
Ultimi Articoli
Un Viaggio nel Mondo del Design per Bambini con NOUI NOUI
Quando praticità e stile si fondono armoniosamente…
Hoppstar: La Fotocamera Digitale che Ispira Creatività e Avventura
3 modelli diversi per un ricordo ad ogni scatto
[…] the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.Source: http://www.polkadot.it/2011/11/22/roots-the-history-of-onitsuka-tigerbicchieri arredamento interni Condividi: Leave a Reply Cancel replyYour email address will not be […]