The 180g in Paris is a place like no other: part store, part art gallery, part dyeing workshop, it will definitely feel like Christmas morning for those passionate about customizing their stuff. It works like that: you go into the store, look around, pick an item you want to have – be it a cashmere scarf, a cotton shirt or a pair of Nikes – then pick a color out of their over 100 to chose from, and you have it dyed right away.
Apparently, Nike loved the idea so much that they started a series of collaborations with 180g, the latest focusing on tennis and featuring Rafael Nadal.
