Boutique 1 will open a second outlet this November 2008 at Jumeirah Beach Residences – a glamorous open-air shopping development adjacent to Dubai Marina. Boutique 1 has long been regarded as Dubai’s premier destination for fashion, housing many of the worlds’ most sought after designers in an environment of high octane glamour. The brand focuses on highlighting key looks from both established labels and the latest emerging brands; bringing exclusive collections and ‘one off’ items to the Middle East and offering personalised service to every customer.
The new Boutique 1 at JBR is a new retail concept, the first one in the UAE, entirely focused on a complete lifestyle experience by combining the latest in fashion with contemporary furniture, a spa, a café, a vibrant selection of books and magazines and an eclectic art gallery managed by renowned Lebanese curator and gallerist Fadi Mogabgab. Every month new exhibitions of paintings, photography, sculpture and installations will be displayed in the store, available to view and also to buy.
Designed by Lebanese architect Omar Moujaes, the store will boast an array of stunning products – from fashion to furniture, accessories to artwork – housed in a vast glass cube,
complemented by ‘jewelstone’ wall cladding and innovative ‘translucent concrete’ (containing fibre optic strands), which transform the building into a giant window which displays an awe-inspiring fashion fantasy inside.