YMC (You Must Create)

The Spring Summer 11 collection from YMC evokes a nostalgic feel of lazy hot and hazy summer days gone by. A Summer collection with a truly British heritage feel, inspired by […]

The Spring Summer 11 collection from YMC evokes a nostalgic feel of lazy hot and hazy summer days gone by. A Summer collection with a truly British heritage feel, inspired by nostalgic memories of the great outdoors, which focouses on lightweight shapes designed for layering. YMC collaborate once more with iconic outerwear label Gloverall to produce an exclusive Spring Summer 11 jacket – a simple waxed fisherman’s coat, featuring the characteristic Gloverall duffle fastenings in rope and wood, and a YMC design twist on a rounded collar. All the pictures after the jump.

Formed in London in 1195 by Fraser Moss and Jimmy Collins in response of increasing demand for stylish, functional, modern clothing, YMC has quietly grown to become a highly significant design label.

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