Virgin Media’s cheesy ad campaign

As part of its new advertising campaign touting the speed of its triple play offer, Virgin Media uses a character in perfect agreement with its message: Speedy Gonzales, "the fastest mouse in all Mexico." The brand has used the "food artist" Prudence Staite to make a billboard entirely of cheese. A work of 110kg operator 10 kinds of cheese (the list is available here). This view is currently visible at Covent Garden, and it is entirely edible.