chanel-shade-parade
ADVERTISING / FASHION

Chanel tonight presents: Shade Parade

Standing against ironic Lanvin’s models who dance in a Jersey Shore attitude, Chanel decides to go viral with this Shade Parade: a whimsical, synchronized hand choreography which makes us romantically remind of Daft Punk’s remake of Harder Better Faster Stronger in a Broadway flavour. Glamorous fingers dance on stage, swing on a pearl strand or move around a spiral staircase: creative and unforgettable. (…credits are my favourite!).