The Fun Theory Episode III
We are fun of the fun theory, and we showed you few times ago two videos about the Volkswagen initiatives of making funny the waste recycle. It’s on line now a new one focused on the glass and how people could improve the recycle just having fun. Usually people collect plastic bottles and cans but not glass because they have money in return. Fun could be an alternative reward fot their good actions.
Great!
The Fun Theory 2
And how people could change their behaviours about rubbish? Just having fun again! Another attack from the Fun Theory powered by Volkswagen
To be continued…
The Fun Theory
A Great ambient campaign to promote the initiative called “The Fun Theory” powered by Wolksvagen. How people can change their behaviours? Just having fun, obviously. Amazing!
Agency: DDB Stockholm
Copywriter: Martin Lundgren
Art director: Simon Higby
Planner: Jerker Fagerström
Production company: Birth
