Staedtler Pens needed an eye-catching campaign to their new long lasting pens. The team hit on the idea of making a complete, elaborate picture with a single line. A line that never stops. The subjects, Neil Armstrong, Man on the Moon; Alexander Graham Bell, Bell Calling; and Edmund Hillary, Conquering Mt Everest.
“History is written by those who never stop”. Developed by Bates 141, Mumbai | via
