How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. […]

This stunt from WWF in Moscow showed people how it feels to be one of the thousands of animals killed by shotguns every year in Russia. The t-shirts had augemented […]

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. Want to […]

Northern California artists Mark Grieve and Ilana Spector built a 65-foot-tall, 10,000-pound obelisk out of around 340 bicycles, and one tricycle. Called “Cyclisk”. It was installed on a streetcorner in Santa Rosa, California. Grieve and Spector c…

Do you really care about your toilet paper? Is its lifecycle really worth a mention? Do we want to discuss toilet-habits on YD? So many questions…and there is only one […]

Some enterprising chaps in New York have turned a simple replica food product into a potential money spinner. The Seat Savers concept comes from a simple idea – that people won’t […]

Many countries celebrate the day of friendship dates rather different. In Argentina, the Dia del Amigo is traditionally celebrated on July 20. This type of appointment is always interesting to brands […]

A Cambridge schoolboy has converted two budget vacuum cleaners into a Spiderman gadget which helps him scale walls. Hibiki Kono, 13, a big fan of the superhero, made the incredible […]

There’s more than enough attention on the state of the world’s coastal regions at the moment, and Save the Beach continues the focus. An initiative started by Corona beer to raise […]

Aladdin’s magic Lamp Soap designed by Chloe Coulson for Suck UK. 

Honda is currently filming a month long European road trip to celebrate the launch of a new sporty hybrid, the Honda CR-Z. The project called ‘Live Every Litre’, concepted by Grey […]

Edible fashion by Fulvio Bonavia