Snow Bugs

Bugs crawling in the snow? It wasn’t the birds eye view on  carvers paradises in the italian, french or austrian alps, which inspired th swedish company POC for their new […]

Bugs crawling in the snow? It wasn’t the birds eye view on  carvers paradises in the italian, french or austrian alps, which inspired th swedish company POC for their new sports collection. Bug ist the name of the new biomimetic POC ski-helmets-line, worn by ski-pros such as Bode Miller, Tucker Perkins, Jan Olsson or Julia Mancuso. The helmets are the stylish response to demands for ultimate headprotection used by soft- and hardcore ski-racers (POC is supplying the Swedish and the Dutch national team as well). The biomimetic „bug“-line adaptes biological structures and functions. “A beetles shell is hard but flexible, external skeleton provides armored protection for vital organs while allowing free movement. This amazing insect is the perfect metaphor for the combination of protection and freedom that our products provide. It is natural, therefore, that we have chosen the beetle as our symbol and the inspiration for our work“, says POC’s marketing department.

The companies principles are working in a cross scientific way involving competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. tested by top sport athletes to be optimated. The end result is a line of lightweight, high performance gear, that offers the ultimate protection against injury. And what we like best: beeing perfectly protected, while looking cool: for personally customized combinations, you might chose between a range of at least 12 helmet colours and a vast variety of funky coloured, perfectly matching goggles…check it out and put it on your wishing list…

Potrebbero Interessarti

Innovations for customer service at next edition of MAPIC Cannes

Technology innovation is now an integral part of the evolution of retail real estate. It is helping enhance customer service and boost the attraction of shopping venues. It will be […]

MALL OF SWITZERLAND next opening in Lucerne area

In the middle of one of the most enchanting and attractive tourist destinations of Switzerland’s mountains and lakes, the Mall of Switzerland is located in close proximity to Lucerne. From […]

Wood’d

Wood’d, nato nel 2012 dalle menti di Andrea e Stefano Aschieri, è un brand lifestyle che realizza artigianalmente accessori in legno, un materiale tradizionale che i due fratelli cercano di interpretare […]

Ultimi Articoli

ARTS

Citazioni pratiche – Fornasetti a Palazzo Altemps

In scena le incursioni artistiche di Piero e Barnaba Fornasetti tra i cortili e le sale del Museo di Palazzo Altemps

ADVERTISING

Ikea ha fatto l’ennesima pubblicità geniale

Grazie non solo alla suo effetto sorpresa, ma alla carica emozionale che porta con sé

BAGS

Eastpak presenta i nuovi prodotti per il prossimo Autunno

Novità e collaborazioni presentate al Pitti Uomo 18.

Top