ROOTS – The history of Onitsuka Tiger

In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.

In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.

Potrebbero Interessarti

Thalassa Home

Artigianato bohemien ispirato all’Egeo

adidas e GORE-TEX lanciano la giacca perfetta per la vita in città

GORE-TEX si unisce ad adidas Originals lanciando una giacca avveniristica con tecnologia KARKAJ, progettata insieme a Conroy Nachtigall, pioniere dell’abbigliamento funzionale.

“Indésirables”

Un nuovo brand che strizza l’occhio alle grafiche del maggio francese del ’68

Ultimi Articoli

ARTS

ARTEPARCO

Il designer Marcantonio inaugura il progetto di arte sostenibile nei boschi del Parco Nazionale d’Abruzzo

MADE IN ITALY

Artctory

Una startup per dare visibilità al made in Italy nel mondo

DESIGN

La nuova scuola italiana: BURRO STUDIO

Federica Caserio e Giovanni Manzini sono l’anima creativa di BURRO STUDIO. In viaggio costante fra Milano e Verona, navigano fra branding, t-shirt ed eventi esotici.

Top