Medicines for the soul: Wordpharmacy

Clearly inspired by the amazing project The Flow Market, half eco – half design, (Denmark 2004), Danish visionnaires are coming back with another mind-opening hybrid between poetry and art. Written and produced by Morten Søndergaard and designed by Christian Ramsø, Wordpharmacy project is described as “a concrete poetical work, which playfully equates the structure of language with pharmaceutical products. It consists of ten medicine boxes, each representing one of the ten word-groups. Each box contains a leaflet that functions as an instructional poem, guiding the reader’s ingestion of the given word group.” You can visit this particular pharmacy for the mind in Berlin at Büro BDP (Emserstrasse 43, Febuary 3 – 16) thanks to Broken Dimanche Press collective (focused on book-projects) or buy the perfect wordpharmacist kit on the online shop.