Gregor Calendar by Patrick Frey

Industrial designer Patrick Frey’s “Gregor Calendar” poignantly illustrates the unbearable lightness of being by slowly unraveling with the passage of time into a useless heap on the barren floor of infinite nothing.

Available for purchase here. | …

Experiment / INTERACTIVE


To protest the irritation of constant surveillance, Thomas voor ‘t Hekke and Bas van Oerle, working under the name “Helden,” conceived of a project called “panoptICONS,” which involves placing “camera birds” — half-bird, half-surveillance camera — throughout the city of Utrecht.

“”panoptICONS addresses the fact that we are constantly being watched by surveillance cameras in city centres. The …


Your Fish Will Die If You Waste Water!

We all know the importance of saving water. But to some people, they think water is the most abundant natural resources that they could just take for granted. Unfortunately, most of the water on this earth is not directly in potable form. Saving water means saving the energy required to filter and purity water. “Poor …


Berlin bombed with 100,000 poems

On Tuesday, August 28, the Chilean arts collective Los Casagrande dropped 100,000 poems from the sky onto the Lustgarten in Berlin to celebrate poetry and condemn acts of war. The action was their contribution to one of Berlin’s most popular cultural events, A Long Night of Museums. | via

Experiment / INTERACTIVE

Arcade Fire Teams With Google Maps for Interactive Video

Go and type in your childhood address at to play the new, interactive video for the song “We Used To Wait” by Arcade Fire. You’ll get the best experience with the Google Chrome browser. The video was directed by Chris Milk and built in HTML5.

Read more about the project in this Wired article.



Constrained ball by Giha Woo

Drawing aid created by korean product designer Giha Woo. Once attached to the pen, this device helps to draw straight lines without using a ruler, measuring the drawn distance at the same time. | via


Propellerhead Creates Worlds Largest Drum Machine

Propellerhead recently decided to create a giant, 4×4 light-emitting device so large that you have to literally jump between each of the pads in order to trigger the drum samples. Then they just randomly set up shop outdoors somewhere and hooked everything up to a projector showing the Kong drum synthesizer …

Experiment / INTERACTIVE

Tuned Pale Ale

Tuned Pale Ale is a product that explores the musical affordances in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making start making music with objects around them. This product aims to promote more of this type of social interaction. This product aims to inform users about the …

Experiment / INTERACTIVE

UK’s first 3D Arachnophobia Clinic created by Sky

Sky 3D launch UK’s first arachnophobia therapy programme with Denise Van Outen.

Sky is using the power of 3D technology to tackle one of the nation’s most common phobias – spiders! About 50% of the population admit to being scared of spiders, so to help them face this fear head on Sky has created ground breaking …


Day Re – Extended Life Of A Toilet Paper Core

Do you really care about your toilet paper? Is its lifecycle really worth a mention? Do we want to discuss toilet-habits on YD? So many questions…and there is only one answer for this… “Day Re”! The deal is that once you’re done with the tissue …


The Seattle Gum Wall – A Sticky Attraction

One of the most offbeat attractions in the United States, the Seattle Gum Wall is also one of the most germ infected tourist spot in the world.

Located in Post Alley, under Park Place Market, the Gum Wall has its beginning in the early 1990s, when people, irritated that they had to wait in line to …

Experiment / INTERACTIVE


Racer is an analogue recreation of a coputer racing game in the style of the classic WipeOut.It consists of a modified vintage arcade machine, a RC model car with a wireless camera,an a self-constructed racetrack/game level made entirely from cardboard. | Via & Via

Experiment / MARKETING

Seat Savers – A tale of New York marketing ingenuity

Some enterprising chaps in New York have turned a simple replica food product into a potential money spinner. The Seat Savers concept comes from a simple idea – that people won’t disturb or use a chair with a spilled beverage or foodstuff on it. The original products come from the Silly Spills range of replica foods sold at …