Future of Transport: 3D Fast Bus
A innovative new light-rail concept unveiled in China this week is designed to drive over traffic. The 3D Fas Bus or ‘Straddling Bus’ offers a green solution solution to traffic congestion by doing just as its name suggests and straddling two lanes of traffic, allowing cars to pass underneath it.
Honda’s Hipster Hatchback
Honda have just released a hilarious digital campaign called “Jazz Packing” for their compact Jazz (equivalent of the Honda Fit for US readers). The campaign features an extremely well executed and very tongue-in-cheek nod to hipsters, bodybuilders, ninjas and rappers.
I can’t say it makes me want to rush out and buy a Honda Jazz. But it does help me believe that Honda (and their Australian agency DTDigtal) ‘get it’.
Obviously blogging about the ad is exactly what the brand/agency hoped for. But hats-off to them, for an entertaining campaign and well-deserved attention.
Chinese Post-Rock from Wang Wen
Wang Wen (惘闻) is a post-rock band from Dalian, China. The five-piece released their fifth album in April and it really jams. You may have already heard of them. In 2008 they began receiving attention internationally and embarked on their first European tour, to promote their fourth album, IV.
The group have just released L&R, their fifth album. It’s an instrumental exploration of noise, ambient guitar, moody melodies and muted drum rhythms that march you through a profound journey of 7 symphonic tracks. You’ll love working to this album.
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Sounds like: Mogwai, Red Red Meat, Mono, Godspeed You! Black Emperor, Explosions in the Sky, Tortoise. | via
