Honda’s Hipster Hatchback

Honda have just released a hilarious digital campaign called “Jazz Packing” for their compact Jazz (equivalent of the Honda Fit for US readers). The campaign features an extremely well executed and very tongue-in-cheek nod to hipsters, bodybuilders, ninjas and rappers.

I can’t say it makes me want to rush out and buy a Honda Jazz. But it does help me believe that Honda (and their Australian agency DTDigtal) ‘get it’.

Obviously blogging about the ad is exactly what the brand/agency hoped for. But hats-off to them, for an entertaining campaign and well-deserved attention.