Mini Amsterdam: Christmas Boxes


Great marketing campaign from Mini in the streets of Amsterdam. Someone received a big present for this Christmas… Watch the video after the jump

Creative Directors: Thijs de Boer, Martijn van der Werf
Copywriter: Thomas Reinhold
Art Director: Thom van Rijckevorsel
Account: Lisa Merelle | Via

3 Responses
  1. you probably should think:
    “so small is a mini”

    but i honastly thinked:
    “a mini is just a toy, you could buy it for just 99.-€ and it’s nothing worth”

    what are you thinking?
    i’m a bit sceptical with this idea.
    but ok, it’s funny to lock at and in on this way you may keep mini in your head.