Sometimes in italy people think creative advertising could be possible only with cool brands and products. In order to promote their fast delivery services, this is the new print campaign by FedEx. An easy but nice idea following the concept of neighbors: it’s fast as to do it from neighbor to neighbor. It shows how it’s possible to make creative ads with every brand.
Agency: DDB Brasil | Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Copywriter: Aricio Fortes | Art Director: Max Geraldo