Yellow Pages: Reality Billboard

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. […]

Yellow Pages: Reality Billboard

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows “THE BIG BROTHER” & “SURVIVOR” who will compete against each other while living inside a giant Yellow Pages Billboard. All assignments and tasks during the reality game will be performed using only Yellow Pages different interfaces: Smart-phone app., website, facebook and twitter pages, special minisite and mobile texting. The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world. | Via

Six cameras will record and broadcast the LIVE action to 3 online channels:

Yellow Pages minisite

Mako, Channel 2 online website

Walla, Israel’s #1 website

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach, Aileen Tito
Account Manager: Daphna Tsror
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger

Potrebbero Interessarti

Adidas NOW IS HER TIME

La campagna di Pharrell Williams per adidas Originals NOW IS HER TIME nasce per dare spazio alle voci più forti e attive nella causa dell’empowerment femminile.

NIKE AIR MAX 270 REACT: L’ESCLUSIVA COLLABORAZIONE CON TOILETPAPER

Un’esclusiva attivazione nella città di Milano per le nuove e coloratissime sneakers Nike

ABSOLUT Creative Competition

Se hai sempre sognato di vedere una tua creazione su un billboard di Piccadilly Circus o Time Square, questo è il contest giusto per te.

Ultimi Articoli

MUSIC

Guarda il video di “Proteggimi dal male” di Dodicianni

Quattro anni dopo, Andrea Dodicianni, in arte Dodicianni, pubblica il suo nuovo EP “Lettere dalla lunga notte”.

MUSIC

Il Locus Festival 2021 è Open-eyed music!

Dal 24 luglio e lungo tutto agosto, nel cuore della Puglia

DESIGN

WOOD-SKIN Fold Panels

L’azienda italiana Wood-Skin lancia una nuova collezione di rivestimenti per parete in legno che giocano con luci e ombre.

Top