Crying.

Don't tell about period with ladies. A serious drama! Maybe too much? Maybe the occasion that allows us to cry and be nervous and sad without someone could say "mad"? Isn't it happy? That's the story of the viral video by Always, the most popular brand of woman's sanitary product in UK.

Don’t tell about period with ladies. A serious drama! Maybe too much? Maybe the occasion that allows us to cry and be nervous and sad without someone could say “mad”? Isn’t it happy? That’s the story of the viral video by Always, the most popular brand of woman’s sanitary product in UK.

Featuring some of East London’s finest transvestites

Advertising Agency: Leo Burnett, London, UK
Creative: Jim Thornton
Director: Ben Jones
Production Company: Helimax Films
DoP: George Steel
Producer: Sherry Collins

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