“If your house was burning, what would you take with you? It’s a conflict between what’s practical, valuable and sentimental. What you would take reflects your interests, background and priorities. Think of it as an interview condensed into one question.”
Half The Selby, half a dandy Fight Club (the flat scene), The Burning House Project transforms your wildest commodity fetishism into a matter of survival: your useless Philippe Starck’s squeezer or a practical unfashionable penknife? That’s the question.
Better than a psycho couch, better than a real fire, better than a Wilson ball. Wiiiilson!